• Proudly Australian
  • Women-Run
Model in a pink cotton robe standing in a boutique lined with racks of blush and lace sleepwear

Wholesale · Australia

Become a Heaven Sent Pretty Stockist

Partner with Heaven Sent Pretty and bring luxury Australian sleepwear to your boutique — premium cotton pyjamas, elegant robes, romantic nightgowns and beautiful bridal pieces.

Designer sketching pink nightgown illustrations at a lace-covered desk with a floral teacup

Our Wholesale Philosophy

Timeless sleepwear, made to be kept

Heaven Sent Pretty was born from a love of vintage femininity — heirloom lace, soft cottons, and the quiet ritual of slipping into something beautiful at the end of the day. We design pieces to be worn for years, not seasons.

Every style is cut in natural fibres and finished to boutique quality, so it hangs beautifully on your rail and wears just as beautifully at home. Designed in Australia, with a considered range that stays true to one romantic story.

Timeless Sleepwear
Designs that outlast trends
Boutique Quality
Finished for premium retail
Natural Fibres
Breathable, soft cottons
Vintage Femininity
Romance in every detail

Why Stock Heaven Sent Pretty

A brand your customers return for

    Beautiful Boutique Brand

    A considered label made for discerning boutique customers, not mass retail.

    Unique Vintage-Inspired Collections

    Romantic silhouettes, heirloom lace and prints your customers won't find everywhere.

    Premium Cotton Sleepwear

    Natural fibres chosen for softness, breathability and beautiful wear over time.

    Australian Owned

    Proudly designed in Australia, supporting local craftsmanship and quality.

    Fast, Personal Support

    Speak directly with our team — no ticket queues, no waiting weeks for a reply.

    Beautiful Packaging

    Pieces arrive gift-ready, so they look considered the moment they reach your shelves.

    Marketing Assets

    Editorial photography and social-ready imagery provided for every collection.

    Low Opening Order

    A gentle minimum so you can test the collection with your own customers first.

    Excellent Retailer Support

    Merchandising guidance, reorder help and launch support from day one.

Our Wholesale Range

A comprehensive collection of luxury sleepwear

    Nighties — Heaven Sent Pretty wholesale collection

    Nighties

    Romantic nightgowns with timeless appeal

    Pyjama Sets — Heaven Sent Pretty wholesale collection

    Pyjama Sets

    Premium cotton pyjamas for everyday luxury

    Robes — Heaven Sent Pretty wholesale collection

    Robes

    Luxurious robes for comfort and elegance

    Slips — Heaven Sent Pretty wholesale collection

    Slips

    Delicate slips that layer beautifully

    Bridal — Heaven Sent Pretty wholesale collection

    Bridal

    Exquisite bridal and getting-ready sleepwear

    Gift Collections — Heaven Sent Pretty wholesale collection

    Gift Collections

    Ready-to-gift sets in beautiful packaging

Perfect For

Our collection complements a variety of retail spaces

    Boutiques

    Curated pieces for customers who value quality and design.

    Lingerie Stores

    Sleepwear that complements intimate apparel collections.

    Gift Shops

    Luxurious gifting for birthdays, anniversaries and occasions.

    Homeware Stores

    Elegant sleepwear that extends a home and lifestyle offer.

    Bridal Boutiques

    Bridal sleepwear and getting-ready robes for the day.

    Luxury Accommodation

    Considered pieces for suites, retreats and guest gifting.

    Lifestyle Stores

    Distinctive products for a signature, well-edited range.

    Spa Boutiques

    Soft cotton robes and slips for rest and ritual.

How It Works

Four gentle steps

    01

    Apply

    Share a little about your store using the application form below.

    02

    We Review

    We look at your location, stockists nearby and brand fit.

    03

    Receive Wholesale Information

    You'll receive our line sheet, pricing and order terms.

    04

    Start Stocking Heaven Sent Pretty

    Place your opening order and we'll support your launch.

Wholesale Benefits

Everything you need to launch beautifully

  • Exclusive Wholesale Pricing

    Considered margins that work for boutique retail.

  • Seasonal Collections

    New romantic stories released through the year.

  • Marketing Imagery

    Editorial and lifestyle photography ready to use.

  • Fast Australian Shipping

    Dispatched locally, so restocks arrive quickly.

  • Dedicated Support

    A direct contact for orders, sizing and stock questions.

  • Easy Reordering

    Simple repeat ordering on your best-selling styles.

  • Beautiful Product Photography

    On-brand assets for your site and socials.

  • Launch Support

    Guidance on merchandising, sizing and opening ranges.

Model wearing a white lace-trimmed satin short robe in a cottage sitting room

Wholesale Application

Tell us about your store

Complete the form below and our team will be in touch with pricing, the line sheet and next steps.

Wholesale FAQ

Questions, answered

Model wearing pink ruffled cotton pyjamas in a cottage living room

Become part of the Heaven Sent Pretty family

Stock timeless sleepwear your customers will fall in love with.

Apply for Wholesale